
The Importance Of An Holistic Approach To Healthy Plant-Based Products


Benjamin Voiry, Head of Marketing for Europe and Asia of Roquette’s Food Business Unit
Today, plant proteins are sticking out of the market. However, combining several plant-based ingredients is key to promote health and well-being on multiple fronts. “Focusing on protein alone means missing out on a raft of other benefits that can boost a product’s health appeal,” explained Benjamin Voiry, Head of Marketing for Europe and Asia of Roquette’s Food Business Unit. “Plant-based ingredients have a wider range of applications for food manufacturers than just replacing meat and can be targeted on other specific consumer needs.”
A HOLISTIC APPROACH Energy management, sugar reduction, fiber enrichment, and plant proteins are the four health and well-being topics that are key to the customers. That’s why when looking at one, manufacturers have to look to the others too.
With this in mind, Roquette takes a holistic approach with its customers. Rather than just being an ingredient supplier, Roquette brings solutions to its customers. Roquette’s customer technical service team works closely with them to understand their needs and all the ways in which the nutritional profile of their formulations can be improved while maintaining indulgence.
REFORMULATION AND THE CHALLENGES OF THE SPECIFIC CONSUMER NEEDS In Europe, one of the major challenges is reformulation to improve the nutritional quality of food products, particularly to increase the part of fruits and vegetables, fiber, protein, energy, sugar, saturated fatty acids, and sodium. Manufacturers adopt a variety of strategies in response: reformulate their centmain brand along healthier lines, or keep the original but develop an alternative one offering a healthier alternative, for instance, 30 percent less sugar. In the end, the aim is to improve nutritional value while keeping product quality and enjoyment.
“It is really case by case. There is no one solution working for all situations if you want to preserve the texture or the taste.” Benjamin Voiry said. “When we discuss and understand the specification and what the customer wants to target, we can find the best approach to reduce the sugar content. To achieve an all-round better NutriScore for a mainstream food product, for example, a customer might boost protein content by adding in a Roquette NUTRALYS® plant protein, and use NUTRIOSE® soluble fiber to both reduce sugar and increase fiber content. NUTRIOSE® (from wheat, maize or pea) has the added benefits of low glycemic impact and prebiotic properties to promote growth of beneficial gut microbiota”.
Roquette’s newest product, pea starch LN 30, is another example of this reasoning in the arena of specialised and sports nutrition. It has been researched for its ability to offer steady energy release and its low impact on blood glucose response. It is particularly well suited for active nutrition applications like powder shakes and snack bars.
Roquette aims to be ahead of the curve on plantbased proteins. It also goes through the downstream. To continue to be a key player in the current global food revolution, Roquette has engaged in a huge investment program to ensure that the supply of plant protein is secure, safe, and sustainable. The company will open in late 2020 a new factory in Portage la Prairie, a Canada’s pulse-growing region of Manitoba, to better meet the growing demand for pea protein worldwide. This brand new plant will be the world’s largest pea protein facility to date in North America.
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
The Journey to Swift Digital Transformation
Will data protection law reform open the door to easier international...
Virtual Immersive Learning: The Next Frontier in Higher Education
Making the Case For Moving from Health IT to Health Analytics
Data as a Business
Engaging Employees towards Continuous Improvement
